The success of your insurance company depends on a variety of factors, and when you are looking for ways to grow your business, you probably put a reasonable amount of thought into each one. Effective development is underpinned by everything from the quality of client care you provide to the price competitiveness offered by your insurance provider. Regardless of what your strategy is to trigger some upward movement for your company, one thing is sure to matter – a continuous flow of new customers.
Attracting new customers is one of the biggest challenges for insurance companies. Why? (And this doesn’t come as information to anyone in the business) Because the insurance industry is affordable and standing apart in groups can be difficult – especially if you don’t have a tactical marketing plan. What insurance companies really need is a way to attract potential customers and present them to their sales funnel.
The marketing world, like the insurance world, calls these potential customers “leads.”
When a prospect reveals their level of passion in your insurance business, it opens up opportunities for you to support connections and invite new clients to your company. So, how do you effectively support this connection? Let’s go over 4 insurance marketing ideas that are solid entertainers when it comes to converting immediate prospects into customers.
Insurance clients today don’t check Yellow Web pages and cold call insurance companies for estimates. While they may get to the point where they want to submit to you directly, chances are this won’t happen until they invest the time to familiarize themselves with their insurance needs and options, and hopefully, with your company online. In the world of electronic consumerism, you need strong search optimization and reputation management strategies and a professional insurance company website design to satisfy your future customers online.
As an insurance company, the quality of your website design is very important. Leveraging your website to develop trust, honor, authority, and a psychological connection together is critical to your insurance agent’s ability to change insurance prospects.
Let’s look at the average insurance client. They know that eventually they will need to contact the company directly, but they don’t want to waste time talking to a company that is likely to overcharge or fall short on benefits or customer support. They go to your website to see how you compare to your competitors.
What happens if they find a website that doesn’t want to load on their phone or can’t provide valuable information about your company? Suppose it’s too messy or finding their way requires more initiative than they want to spend? The answer is easy – they will most likely come back from your website and not order it.
A well-built and fully optimized insurance company website is an impression-boosting structure. A good website design motivates site visitors to stay and come back, while giving you the opportunity to support them towards conversion.
The client journey, which means the courses that prospects take from the first minute they are presented to your company leading them to conversion points and past, are heavily based on the client touch factor. When you don’t have a strategy in place to initiate contact with your prospects along this touch factor, you’re essentially leaving it up to them to submit to you – a very risky relocation.
Email marketing is very effective in helping you get to your prospects at the right time. Unfortunately, email marketing isn’t always on the radar of insurance companies. There seems to be a misconception that email marketing is a huge hassle that isn’t worth it. Absolutely nothing could be further from reality.
As an advertising strategy, email projects usually yield the best ROI. For every $1 invested, email marketing generates an average return of $38. This is a good number, but for maximum conversion impact, your email strategy must be compelling, individual, and valuable. Think along the lines of calls for interesting activities, personalized discount giveaways, and emails showing clues that you’re logged in as an individual.
There is no doubt that social media is an effective tool for connecting and engaging with your target market. While many insurance companies realize that social media is great for introductions and increasing exposure, many don’t know how to leverage social media to generate a sizable increase in conversion rates.
There’s one simple way to use social media to convert immediate leads into customers and it’s all about demonstrating your ability to deliver real, workable solutions through your content strategy.
Insurance customers depend on you to fix problems for them. They recognize insurance as a way to protect themselves, their loved ones, and sometimes their level of business passion from a variety of economically damaging losses. By advertising social media content that is concentrated on client solutions, instead of being compared to generalized or brand name concentrated content, you are demonstrating your expertise and ability to fix your client’s problems.
For certain situations, you can start by sharing a blog site about 5 ways to avoid driving accidents at night. This subject is both relatable and specific for influencing arousal levels. The next step is to link to a note or e-newsletter on tips to determine what insurance plan is best for their individual needs.
Finally, it’s important to see each of your prospects as individuals. With something as important as insurance, they are not looking for a company that provides the same general approach to customer support and interaction to everyone. They want to know that you understand their needs, and this means limiting your primary market to teams with smaller targets.
For the circumstances, if you are selling homeowners insurance, you may narrow your target market down to a smaller sized team. This may consist of first-time homebuyers, retirees looking to reduce or move and categorize homebuyers by community.
If you are an independent insurance company looking to convert more leads into customers, we are an insurance marketing company that can help. We provide a complete range of e-marketing and website design solutions to help your company grow. Contact Confluency Solutions today and find out how to increase your conversion rate.