You have heard consistently that social media is a requirement for marketing your insurance business. You understand that it works for a variety of other markets, but don’t really know if it’s the same strategy as insurance companies.
With insurance, you’re trying to market an item that’s a need rather than a want, which is a tough challenge. But, you are also in a position to be attractive to the client psychologically. Insurance covers the points that matter to us, so choosing an insurance provider is completely individual.
Social media is a great place to increase your exposure and satisfy your customers on a system that motivates interaction. The more they get to know you, the more likely they are to trust and spend time with you. Plus, you will most likely find a target market that is important to growing your business.
Here’s how to get your social media marketing help.
There are so many statistics about social media marketing floating around that it will blow your mind. We’re constantly evaluating who uses social media and how, so there’s always an influx of new information. Some of these won’t be a problem for you, but one thing you should pay attention to is demographics.
Lastly, there are more than 3 billion people who use social media. That’s almost fifty percent of the world’s population. Of course, you don’t need to reach 3 billion people, but let’s take this a little further by just looking at Twitter and google.
The share of internet users on Twitter and Google by age looks like this:
Today, consider your average insurance client. Those aged 18 to 49 comprise the largest team of social media users, and it is they who buy a car, buy a house, obtain health and wellness insurance for their extended family, consider a life insurance policy, or run a company.
This is the main fun area for insurance companies.
It’s not enough just to get into social media, you also need to give something of value to the people who follow you. Valuable content deserves to be shared, and that’s how you expand your presence on social media.
Now, before you sit down and start putting lengthy items on insurance regulations, stop and consider how you use social. If you’re like most people, you browse through your downtime, going through things that seem like they’re going to require too much of a solid financial investment. Besides, you have 15 minutes, do you really want to spend 10 minutes reading boring content?
No. You want something interesting and fun.
High-value content also plays a part in the rest of your marketing strategy as it generates engagement through comments, likes and shares. Interactions are noticed by search engines and this can be a huge plus for your SEO. The key here is to learn what high-value content means to your target market.
As an insurance representative, you are a natural problem solver. People come to you for answers and solutions. Why not share some of those skills with your content? Think about how to prepare your home for a winter tornado, or the importance of regular tire maintenance. You can also capitalize on the feeling by creating a video clip showing a family bringing a newborn baby to their first home, or showing how to take final safety precautions with your family.
Think about the value you have versus the sales you have, especially on websites like Twitter and Google and Instagram that have a solid aesthetic focus.
Twitter and Google have restructured how they prioritize the content their users see. Many companies removed this hillside competing with their hair in the end when they read this because they saw it as a natural death (free) get on the network.
Twitter and Google decided that they wanted to produce a better user experience by showing content from family and friends via spam messages from the company. Really, that doesn’t sound too bad, and for the insurance industry it doesn’t.
While posts from family and friends take priority, there’s still plenty of room for content that delivers value, engages customers, and answers questions. To stay ahead of the contours, insurance companies should consider creating live video clip content, such as online home evaluations, and consider team production for the specific needs of their customer base.
It is important to develop a social media marketing strategy. Insurance companies must have a purpose in using social media. It is useless for you to post once or twice a month. To catch new customers, you have to be there when they are looking. New insurance is not something the average person saves on a daily basis. So when customers and prospects are considering insurance, it’s important that the last time they heard from you wasn’t 2 weeks ago.
With social media, you need to be in constant contact.
This involves understanding the various social media networks, who uses them and how often you should post on each. For example, to get the ideal interaction between Twitter and Google, you might post 4 times a week but that won’t be enough on Twitter’s recommended up to 15 Tweets a day.
The challenge for many insurance companies is producing engaging content, keeping up to date with regular posting schedules and trying to engage with the target market, which is definitely very important.
Sometimes, you need a little help producing content that maintains a target market related to insurance-related subjects, especially if you want that content to also help you outside of social media. Plus, there’s no shame in admitting that you’re too busy with clients before you dedicate time each day to engaging online.
Social media marketing is a huge liability, and it’s okay if you don’t want to handle everything yourself. What you need is an insurance company marketing professional to help tackle social media marketing work and develop winning strategies. Contact Confluency Solutions today to learn how we can help your insurance business develop an effective social media strategy.